date:Nov 22, 2012
According to a survey of top retail chief marketing officers by BDO USA LLP, Chicago, retailers are expressing increased optimism for Black Friday and Cyber Monday sales this year due to improving consumer confidence and unemployment numbers.
The survey found that retailers project a 3.1 percent increase in sales on Black Friday, compared with last year's projection of 1.6 percent growth, which preceded record sales throughout Thanksgiving weekend 2011.
Cyber Monday 2011 marked the biggest onl