date:Nov 22, 2012
bility is pivotal to the brand, with the Pavillon France logo clearly setting out to link the countrys fleet to the seafood product on the shelf.
This new brand is arguably tapping into the growing trend for Made in France products that may do well when economies get tougher. According to French market research firm Xerfi Precepta regional products do well during an economic crisis.
It's a collective and commercial brand, continued Fischer, with a strong inherent identity backed by the supply