date:Nov 21, 2012
Nearly 9.5% of all confectionery launches recorded by Innova Market Insights in the 12 months to the end of September 2012 used either natural or additive-/preservative-free claims or both. This made it the most popular health claim overall, ahead of sugar-free/low-sugar/no-added-sugar, featured on just under 9% of introductions, organic on 3.3% and low fat on just under 2%.
Levels of interest in natural and additive-/preservative-free claims have been much higher in the more developed marke